Client: Freescale Semiconductor

Art Director: Kelsey Heuvelman

Media: Viral Video

Objective: To promote Freescale Semiconductor as an innovative company with an eye toward the future when it comes to tablets for children.

Strategy: To create a viral video that is from the tablet's point of view showing the child interacting with the devise outdoors and with friends. This was a collaborative project involving the Industrial Design, Advertising, Film and Television, Motion Graphics and Sound Design Departments.