Client: Outreach International

Art Director: Kelsey Heuvelman, Mark Manalaysay, Paulina Zymon

Media: Print, Public Event

Copywriting: Paulina Zymon

Objective: While interning with the On Campus Agency, Outreach International nonprofit organization came to us with the need for a new poster campaign and public event. Our objective was to spread awareness of the organization and help them gain more donations throughout the year.

Strategy: To make Outreach International's tagline of "Sustainable Good" more clear, and to show how much good the organization can bring to an underdeveloped communities through something as small as a donation. The public event would take place in the city where the organization started, Kansas City. There would be a projection onto a building asking for a donation through a text or phone call. Once a donation is made it would start a Rube Goldberg like effect, where the path of the donation would be animated onto the facade of the building. It would end with a result of what the donation will be doing for the community in need like, watering crops. This idea helps to sum up our main idea that the first step to "Sustainable Good" is a donation.

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