Art Director: Kelsey Heuvelman

Media: Email Blast, Microsite, Mobile App

Copywriting: Kelsey Heuvelman

Objective: To spread awareness of the Harley-Davidson Fly & Ride program to current H.O.G members.

Strategy: To create a campaign that shows how the Harley-Davidson Fly & Ride program allows for H.O.G. members to ride where they want, when they want. This idea is illustrated by using outlaw-like tones in both imagery and copy. The email blast is customizable to the location it is sent, allowing it to have a more personal message. The microsite permits the H.O.G. members to browse locations and bikes that they can rent through the Fly & Ride program.

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