Art Director: Kelsey Heuvelman

Media: Print, outdoor, microsite

Copywriting: Kelsey Heuvelman

Objective: To create a campaign for Heinz Kickrs Ketchup which is a combination of America's Favorite condiment with Tabasco Sauce.

Strategy: To use the tomato and pepper as symbols for both the Ketchup and Tabasco Sause to show the union of the two in Heinz Ketchup Kickrs.