Art Director: Kelsey Heuvelman

Media: Point of Sale, Print and Direct Mail

Copywriting: Kelsey Heuvelman

Objective: To position Lipon Iced Tea as a way to help entertain guests and bring together loved ones.

Strategy: To create a campaign that will utilize the tea bags as a way to help entertain by adding family friendly games consisting of charades, trivial, and catchprase to each bag of tea.

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