Art Director: Kelsey Heuvelman

Media: Print, Web, Mobile App

Copywriting: Kelsey Heuvelman

Objective: To promote the idea that the Sharpie Liquid Pencil is a perfect hybrid between the classic pencil and more permanent writing utensil of the pen.

Strategy: To create a campaign targeted towards the creative tendencies many Sharpie users may face when using the Sharpie Liquid Pencil. This idea is illustrated with doodles of hyrbid animals being drawn with the freedom of the Liquid Pencil. The print campaign leads to a microsite where the potential customer is able to customize their own hybrid animal using the Sharpie Liquid Pencil.

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