Art Director: Kelsey Heuvelman

Media: Print, Outdoor, Web

Copywriting: Kelsey Heuvelman

Objective: To promote the idea that Starbucks Via Ready Brew is the solution to having gourmet Starbucks coffee anywhere.

Strategy: To create a campaign targeted towards the usual explorer archetype associated with Starbucks. To illustrate this idea, a collage of the Starbuck coffee sleeves was used to create the imagery of a explorer's destination whether it be in the deep woods, or a to a large city.

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